Sandy Smith, LEED AP


For Manufacturers & Distributors

Common Dilemmas...You have an innovative product, but perhaps you can’t dedicate the time or the man power to get it out in the field. Maybe you aren’t based near the Midwest, yet you want your products to have a presence there. You understand that EVERY order begins as a specification, and without the local connections, you are unable to get an audience with specification decision makers. That’s where Design Interaction comes in. We are your Boots on the Ground! We get your products in front of key specifiers in the Chicagoland area.   We schedule actual presentation appointments with decision makers who want to learn about your products. We make the “Milk Run” offering continual product sample updates.  We’ve been doing this for over 20 years so we know the industry, the firms, the process. We are your Eyes and Ears! We ask about projects, document the details and provide your firm with updated market information. We keep track of where your samples are placed so you know exactly where your investments land. We are involved with local trade events.  We participate, we network! Without specification connections, you WILL experience limited sales growth. Contact Design Interaction today to start a market plan that works for you!  
EVERY ORDER BEGINS AS A SPECIFICATION...TODAY'S SPECIFICATIONS ARE TOMORROW'S SALES

DESIGN INTERACTION SEEKS OUT PRODUCTS THAT OFFER UNIQUE INNOVATION COMBINED WITH ENVIRONMENTAL ATTRIBUTES. CONTACT US TO SCHEDULE A PRESENTATION OR TO ORDER PRODUCT SAMPLES.


Texture, design, color, innovation, all with the environment in mind...that's what you'll find from Design interaction.

Design Interaction connects architects & designers to smarter solutions. We are Chicago-land's rep source for innovative & environmentally smart architectural products. 

Our History

Originally founded in 2007, Design Interaction was launched to bring innovative product offerings to the specification community.  Created by Sandy Smith, a 20+ year industry veteran, the company successfully allows manufacturers and distributors of architectural products, to get an audience with those who choose them.  Sandy graduated from Purdue University with a degree in Interior Design.  After working as an Interior Designer for Kimball Office and a few other firms, she moved into a specification sales role. Sandy worked for Pionite, then was Midwestern Specification Sales & National Account Manager for Wilsonart. She has spent the bulk of her career promoting products to the architect and design community in the Midwest.  Having a clear understanding of the specification process and it’s complexities, Sandy is known for creative approaches that have resulted in large volume specifications for many commercial projects.  Some successes include Hyatt Hotels, McDonald’s, Walgreen’s, Sears.